Vision and values

Values

Competence
The Vaasan & Vaasan Group is built on a solid tradition of baking know-how. Maintaining a leading position in the sector means having to be among the first to carry out reforms and constantly acquiring new skills.

People
The bakery business is becoming increasingly automated, the amount of work done by hand is being reduced and operating methods are changing, as in all industrial sectors. Baking remains, however, a remarkably labour intensive business, and taking into account the human perspective is an essential part of planning, direction and decision making in the Vaasan & Vaasan Group.

Integrity
Integrity is a fundamental Finnish value, respected also in the Vaasan & Vaasan Group. This implies absolute compliance with laws and regulations, upright relationships with customers and other interest groups, sincerity in both internal and external communications and marketing and advertising based on facts.

Customer Success
The most satisfied customers are those whose expectations we are able to exceed. To exceed expectations you must predict your customers’ future needs and respond to them with the appropriate products and services. Vaasan & Vaasan works with its customers to come up with solutions, which help them succeed.

Sustainable Profitability
Baking is a competitive business, where success requires not only efficiency but also the constant improvement of efficiency levels. Our customers and consumers are highly price-conscious when it comes to bread and other bakery products, and they are not prepared to pay much more even for clearly superior products than for competing ones.