24.05.2010
VAASAN strengthens its hold on the Nordic bake off market

VAASAN Group has acquired a 50 per cent share in the Danish bake off company Nordic Bake Off AS. The Danish Mette Munk AS continues as the co-owner with a 50 per cent holding. The acquisition strengthens VAASAN Group’s position as the leader in the Nordic bake off market. The parties have decided not to publicise the purchase price.

Nordic Bake Off AS was founded in 2008 and is a joint enterprise by VAASAN and Mette Munk AS. Nordic Bake Off AS sells and markets the product ranges of both its owners to food service and service trade customers.

Mette Munk AS specialises in producing and marketing the original Danish pastries for both the Danish and international markets.

“Now we can serve our customers in all Nordic countries, including Denmark. Mette Munk is an innovative and experienced partner, and we will work together to develop the Danish bake off market,” says Lenita Ingelin, Director of VAASAN Group's Bake Off business area.

VAASAN bake off operations cater for customers in the retail and food service sectors in Finland, Sweden, Norway and the Baltic countries. The bake off -products are made in our production facilities in Joutseno in Finland as well as Fagersta and Gotland in Sweden.

For more information:
Lenita Ingelin
VAASAN Group
Director, Bake Off Business Area
Tel. +358 204 462 020, +358 405 891 401
lenita.ingelin@vaasan.com

VAASAN Group is a major Northern European bakery operator and an innovative reformer of the bread market. We are the leading bake off operator in Scandinavia. The Group’s most popular domestic products include Finland's favourite breads such as VAASAN RUISPALAT rye bites, VAASAN KOULUNÄKKI crisp bread and VAASAN KOTIUUNIN bake off products. The VAASAN Group’s bake off product selection includes ready-to-bake breads, coffee bread and savoury snacks, which can be transformed into high-quality fresh products at home, at in-store bakeries or in catering kitchens. We offer our food service customers with product training and advice. www.vaasan.com.