Light and Soft. And
yet 100% rye.
The beginning of
year 2010 marks an exceptional time in the Finnish bread market as the new innovation
from VAASAN replaces old ideas about rye bread. The new MagicRye 100%
is wonderfully soft and fluffy. The surprising fact is that this bread is made
completely of rye, with no wheat at all.
Research Engineer Seija Sulanto, how this is possible? “The secret
behind this bread is the new baking method developed by our research and
product development teams. This method successfully combines our knowledge in
wheat and rye baking. One of the reasons why VAASAN MagicRye 100%
has its light colour and texture and mild taste is the new baking method which
leaves out the traditional souring of the dough.”
VAASAN invests heavily in research and product development. This new bread
product is the result of this persistent and long-lasting work.
Families with children love it
VAASAN MagicRye
100% is available in rolls and as sliced loaves. Both are high in fibre. The
rolls contain 8.8 grammes of fibre per 100 grammes and
the sliced loaves contain 8.6 grammes of fibre per 100 grammes.
The greatest interest in the new product has been shown by families with
children and by health-conscious consumers.
“The taste of the product is so soft and delicious that it suits absolutely
everyone. The mild taste of VAASAN MagicRye100% is also enjoyed by those
children who would normally dislike the taste and texture of traditional rye
bread. Families often choose which bread to buy according to their children’s
preferences”, explains Product Group Manager Anu Heikkilä.
Because the bread is not sour, it also suits people who want to avoid sour
products in their diet.
For further information, please contact:
Anu
Heikkilä
Product Group Manager
anu.heikkila@vaasan.com
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