The names of both the Vaasan & Vaasan Group and the limited company
Vaasan & Vaasan Oy in Finland,
will be changed. The Group will be known as VAASAN Group and the limited
company as VAASAN Oy.
We are continuously
working to streamline our operations and the succinct new name is part of this
ongoing development. The new name VAASAN works perfectly for this purpose, as
it is the same as our bread brand in Finland. "I believe that the name change
will further strengthen our brand name," CEO Kalle
Tanhuanpää says.
The company's roots are in the town of Vaasa, where August Alexander Levón built Finland's first steam mill 160 years ago. Eager
to try new things, the young entrepreneur ran his business with exceptional
drive to innovation.
"We believe health will be an increasingly important factor when choosing
food products. We meet the expectations of our customers and consumers by
continuously producing and developing delicious and healthy bakery products,"
Tanhuanpää adds.
The company has grown over the course of 160 years and has become an
internationally leading supplier in the bakery industry having operations in
Finland, Sweden, Norway and all the Baltic countries.
We will also continue to invest strongly in our international brand name, FINN
CRISP, which is a well-known and widely recognised crispbread
and thin crisp brand on a global scale.
For further information, please contact:
Kalle Tanhuanpää
CEO, VAASAN Group
tel. +358 20 446 2003
kalle.tanhuanpaa@vaasan.com
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