M.Sc. Econ Lenita Ingelin has been appointed
as a Director in charge of the Vaasan & Vaasan Group's Bake Off Operations,
starting from November 17, 2008. Vaasan & Vaasan Group is a leading bakery
company in Finland and the Baltic region and a leading bake-off operator in the
Nordic countries.
Lenita Ingelin
has previously worked with Unilever Finland Oy. She's
been in responsible for Unilever Foodsolutions
Business Unit, which sells branded foodservice products and concepts to
foodservice operators. She has earlier also been in responsible for marketing
e.g. Becel, Flora, Lipton and
Knorr brands in Finland.
"Our bake-off operations are developing rapidly. We have made two acquisitions
in Norway this summer, which strengthens our position further in the Nordic
bake-off market. Lenita's extensive experience in
managing the selling and marketing of branded goods and developing concepts and
brands boosts our resources in our fast growing bake-off operations", says
Kalle Tanhuanpää, CEO of
the Vaasan & Vaasan Group.
The net sales of the Vaasan & Vaasan Group's bake-off operations in
Finland, Sweden and Norway are approximately 125 MEUR.
The
Vaasan & Vaasan Group is the leading bakery business in Finland and the
Baltic region, and the second-largest Nordic operator in bake-off products.
Vaasan & Vaasan is the largest thin crisp and second-largest crisp bread
producer in the world. The company's crisp bread products are sold under the
FINN CRISP brand in over 50 countries in the world.
The Group consists of Vaasan & Vaasan Oy in
Finland, A/S Leibur in Estonia, A/S Hanzas Maiznicas in Latvia, UAB Vilniaus Duona in Lithuania,
Nordic Bake Off AB in Sweden and Culinor AS in
Norway. Each Baltic subsidiary is the market leader in its own country, while
Nordic Bake Off AB is the second-largest producer of
bake-off products in Sweden. In 2007 the Group had a turnover of
approximately EUR 363 million and it employed some 3,300 people. www.vaasan.com
Further
information:
Kalle Tanhuanpää
Chief Executive Officer
The Vaasan & Vaasan Group
Tel: + 358 204 46 2003
E-mail: kalle.tanhuanpaa@vaasan.com
www.vaasan.com
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