Vaasan & Vaasan has started exporting its
FINN CRISP products to France. The first deliveries from the Kotka plant
were sent at the end of last year.
Negotiations with the French importer Distriborg began about a year ago. The
first export to France is the FINN CRISP Cracker Rye product, which, according
to consumer studies, is well suited to the French market. FINN CRISP products will
be sold in the Monoprix chain of more than 200 department stores nationwide.
“We’re going to try and expand our product selection, because France is a large
market area with excellent potential,” says Magnus Johanson, Director of
International Operations at Vaasan & Vaasan, as he discusses plans for the
future.
Products from the FINN CRISP family have been familiar around the world for
more than 50 years. Vaasan & Vaasan Group, the world’s largest producer of
thin crisps and second-largest producer of crisp breads, exports dry-baked
goods to more than 40 countries. The
major export markets are the Nordic countries, Germany, Russia, North America
and the United Kingdom.
The company is also looking to grow in new, developing market areas. During the past year, the FINN CRISP
product family has broken into markets in China, Taiwan, South Korea, Thailand,
India, Bulgaria, Hungary, Croatia, Belarus and Kenya.
Further information:
Magnus Johanson
Director, International operations
tel. +358 204 46 2062
Vaasan & Vaasan
Group is the largest bakery business in Finland and the Baltic region, the
second largest crisp bread producer in the world and a significant Nordic
producer of bake-off products. FINN CRISP crisp breads and thin crisps produced
in Finland are exported to some 40 countries around the world. The company's
major export markets are the Nordic countries, Russia, Germany, the United
Kingdom, the Benelux region and North America.
The Vaasan & Vaasan Group includes Vaasan & Vaasan Oy in Finland, AS Leibur
in Estonia, A/S Hanzas Maiznicas in Latvia, UAB Vilniaus Duona in Lithuania and
Delice Scandinavica AB in Sweden. The Group’s turnover for 2004 was EUR 287
million, generated by approximately 3,700 employees.
www.vaasan.com
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