19.05.2005
Vaasan & Vaasan Oy publishes Corporate Social Responsibility Report for 2004

Vaasan & Vaasan Oy has published its Corporate Social Responsibility Report for 2004 in Finnish and English. Both language versions of the report are available in electronic format at Vaasan & Vaasan Oy’s website, www.vaasan.com.

Vaasan & Vaasan Oy’s Corporate Social Responsibility Report for 2004 focuses particularly on customer and consumer satisfaction, employee satisfaction and wellbeing, rye and fibre research and environmental responsibility.

“It is important for us to be seen as a trustworthy and valued partner by our main interest groups. We carry out various customer satisfaction and consumer surveys annually to help us direct our development efforts. Recent customer satisfaction surveys and public investigations carried out by independent research organisations place us among the top players in the daily consumer goods sector,” says Vaasan & Vaasan Oy’s Managing Director Matti Lappalainen.

“A job satisfaction survey carried out in autumn 2004 indicates that our employees have faith in our development work and its results, with improvements in nearly all areas related to work, the work community and the environment within the company,” Lappalainen continues.

For several years Vaasan & Vaasan Oy has been involved in extensive rye and fibre research projects, which investigate the health benefits of rye and wholegrains. The aim of Vaasan & Vaasan Oy’s research and development operations is to create and maintain superior international rye expertise and to develop versatile, delicious and easy-to-use bakery products. The company strives to maximise the health benefits of rye and wholegrain fibre in all its products.

Vaasan & Vaasan Oy has gathered data for environmental reporting since 1994. The aim of these reports is to create a clear picture of the company’s annual energy and water consumption, waste production and use of packaging materials. Comprehensive reporting has made it possible to focus on the most important areas of improvement from an environmental point of view.

The Corporate Social Responsibility Report for 2004 covers Vaasan & Vaasan Oy’s Finnish operations. The creation of uniform pan-Baltic operating models means that in coming years it will be possible to provide reports on the whole group’s operations.

For further information contact:
Vaasan & Vaasan Oy
Matti Lappalainen, Managing Director
Tel. +358 400 403797


Vaasan & Vaasan Group is the largest bakery business in Finland and the Baltic region, one of the largest crisp bread producers in the world and a significant Nordic producer of bake-off products.

Vaasan & Vaasan Group includes Vaasan & Vaasan Oy in Finland, AS Leibur in Estonia, A/S Hanzas Maiznicas in Latvia, UAB Vilniaus Duona Plius in Lithuania and Delice Scandinavica AB in Sweden. The Group's turnover for 2004 was EUR 287 million, generated by approximately 3,700 employees.