FINN CRISP crispbreads and thin crisps have been well-known worldwide for
decades. Vaasan & Vaasan, the largest producer of thin crisps and the
second-largest producer of crispbreads in the world, exports dry baked goods
manufactured in Finland to more than thirty countries around the globe. The
company’s major export markets are the Nordic countries, Germany, North
America, Russia and the United Kingdom. Exports to Russia have experienced a
particularly significant growth in recent years, resulting in an unbeatable
80 % market share for FINN CRISP crispbreads and thin crisps among the
imported crispbreads in Russia. The new refreshed FINN CRISP brand is now set
to conquer the Russian and Eastern European dry baked goods markets.
The changes in FINN CRISP products’ packaging are based on extensive brand
research and aim to give the product family a more uniform look. The new design
is also more youthful and dynamic. The FINN CRISP dry baked goods product
family includes thin crisps, round and rectangular crispbreads and cereal
cakes. The range is now being extended with new additions in the form of
crackers and crisprolls. ‘The new packages have been designed to give the
product range a harmonious, easily recognisable look,’ says Magnus Johanson,
Director of International Operations from Vaasan & Vaasan Oy.
Studies have shown that consumers associate the traditional, red FINN CRISP
packaging colour with high-quality products and delicious flavours (Consumer
Compass 8/2004). ‘The new packaging designs respect the brand’s solid
reputation and bakery traditions. We want our customers to be able to recognise
their favourite products on the shelves and spot the other delicious
alternatives available in the product family,’ Johanson explains.
As well as superior in quality and taste, all FINN CRISP products are healthy.
The fibre-rich, low-calorie goods are wholesome and trendy choices for
breakfast or snacks. They are also suitable for dining and feasting eaten as
such or with toppings.
FINN CRISP is a product for today’s health-conscious consumer who appreciates
good taste. ‘Our aim is to attain a market-leading position in the dry baked
goods sector. We will start by launching the whole FINN CRISP product family in
Russia and Eastern Europe,’ Johanson says.
Further information:
Vaasan & Vaasan Oy
Magnus Johanson
Director, International Operations
tel. + 358 (0)40 715 6977
The Vaasan &
Vaasan Group is the largest bakery business in Finland and the Baltic region,
one of the largest crispbread producers in the world and a significant Nordic
producer of bake-off products. FINN CRISP crispbreads and thin crisps produced
in Finland are exported to some 30 countries around the world. The company’s
major export markets are the Nordic countries, Germany, the United Kingdom,
Russia, the Benelux region and North America.
The Vaasan & Vaasan Group includes Vaasan & Vaasan Oy in Finland, A/S
Leibur in Estonia, A/S Hanzas Maiznicas in Latvia, UAB Vilniaus Duona Plius in
Lithuania and Delice Scandinavica AB in Sweden. In 2003, the Group had a
turnover of EUR 275 million and employed some 3,900 people.
www.vaasan.com
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