24.09.2004
Bake-off products in in-store bakeries have proven a success

“Vaasan” takes this concept yet another step further, into the private homes

Vaasan Ready-to-Bake is a range of high-quality bake-off products for baking ready at home. The assortment comprises Danishes and Scandinavian type salty savouries and are sold in bags of 8 -10 pieces. Bake-off products are easy to use at home. The products go straight out of the freezer onto the baking tin and into the oven. They are well suited for everyday use within the family circle or for festivities with friends.

 “We are well familiar with the irresistible aroma that fills up the shop area many times a day tempting us to buy. With Vaasan Ready-to-Bake we take this idea yet another step further. You can easily spread the same wonderful aroma from your own oven into your kitchen and home”, describes Magnus Johanson, Director, International Operations of Vaasan & Vaasan.

The products are like tailor-made for today’s busy consumers: they save time, and they give comfort. It is always nice to offer something home-baked, and succeeding makes one feel good and proud.  Fresh and almost “red-hot”, the taste is still their best feature.

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The Vaasan & Vaasan Group has solid expertise in the production of bake-off products, both for institutional kitchens and for private homes. “Buying frozen bread or sweet coffee treats and then baking them off at home has become very popular in Finland. Within the frozen category this is now the biggest group right after ice-cream. An entirely new and significant product category has sprang up in the retail trade”, says Magnus Johanson.

For additional information please contact

Vaasan & Vaasan Oy
Magnus Johanson, Director, International Operations
tel +358 (0) 204 46 111, mobile +358 (0) 40 7156977


www.vaasan.com
Vaasan & Vaasan Group is the biggest baking company in the market area of Finland and Baltic States, one of the world's largest producers of crisp bread and an important Nordic bake-off producer. The FINN CRISP branded products are produced in Finland and exported to more than 30 countries. The most important export markets are Scandinavia, Germany, Great Britain, Russia, the Benelux countries and North America.

Vaasan & Vaasan Group includes Vaasan & Vaasan Oy in Finland, AS Leibur in Estonia, A/S Hanzas Maiznicas in Latvia, UAB Vilniaus Duona Plius in Lithuania and Delice Scandinavica AB in Sweden. The Group's turnover for 2003 was EUR 275 million, generated by approximately 3,900 employees.