08.10.2003
Pain Delice – a novel bake-off concept by Vaasan & Vaasan

Ready to bake – fast and easily home-made -like bakery products

Vaasan & Vaasan Oy's subsidiary Delice Scandinavica AB is one of the leading suppliers of frozen bake-off products in Sweden. The company supplies frozen bake-off products throughout Sweden under the brand name Pain Delice.

Vaasan & Vaasan Group has a wide expertise in all bake-off sectors including a new highly popular home bake-off concept. – Home bake-off concept is extremely successful in Finland. A totally new product category has emerged in retail shops due to our launch of home bake-off products. Today retail bake-off category is the second largest product group within the frozen food products after ice creams, says Mr Magnus Johanson, Director of International Operations, from Vaasan & Vaasan Group.

Vaasan & Vaasan has together with Delice Scandinavica utilized the successful elements of this proven home bake-off concept and developed a new generation of international bake-off products. The new concept is about to be launched in Sweden and other countries may also shortly follow. Pain Delice concept offers high-quality, delicious bake-off products for consumers. The range consists of Scandinavian type of pastries and speciality breads, which are easy to bake at home: for family or guests – anytime or any day of the week.

The concept will initially be launched in Sweden with it's own freezer cabinets in conjunction with Pain Delice bake-off points. – We are convinced that this concept combined with the whole Pain Delice concept will be very successful also in Sweden as this concept is truly designed for today's consumers: consumers can save time and effort, products are easy to prepare and baking is successful every time. Freshness and delicious taste with cosy atmosphere is now available for everyone, says Per-Olof Berggren, Managing Director of Delice Scandinavica AB.

For additional information, please contact:

Vaasan & Vaasan Oy
Mr. Magnus Johanson, Director of International Operations
tel +358 204 46 111, mobile phone +358 40 7156977

Mr. Per-Olof Berggren, Managing Director,
Delice Scandinavica AB,
tel +46 60 671770, mobile phone +46 70 6206670
 

Vaasan & Vaasan Group is the biggest baking company in the market area of Finland and Baltic States, one of the world's largest producers of crispbread and an important Nordic bake-off producer. Vaasan & Vaasan Group includes Vaasan & Vaasan Oy in Finland, AS Leibur in Estonia, A/S Hanzas Maiznicas in Latvia, UAB Vilniaus Duona Plius in Lithuania and Delice Scandinavica AB in Sweden. The company turnover in 2002 was EUR 260 million and the amount of personnel approximately 4 200.