100
years of Finnish crisp bread expertise by Vaasan & Vaasan
The origins of Finnish Vaasan
& Vaasan go back over 150 years. In 1849 Vaasan Höyrymylly (Vaasamills) was
established when young chemist August Alexander Levon received the permission
from the City of Vaasa to establish Finland's first steam-powered mill. Hundred
years ago - in 1904 - Levon's vision of a steam bakery became reality when
bread baking started in the new bakery. This first bakery produced fresh bread
as well as crisp bread.
Today Vaasan & Vaasan Oy
is the second largest crisp bread producer worldwide and the biggest producer
of thin crisp bread. Vaasan & Vaasan has produced and marketed crisp bread
for export under the FINN CRISP brand since the 1950´s. The present FINN
CRISP product range covers thin crisps, small and big rounds and
rectangulars. All the products are available in various flavours and tastes.
FINN CRISP is an internationally
well-known brand, exported to some 30 countries. FINN CRISP is available for
consumers in approximately 50 000 shops all over the world. The most
significant export markets are Nordic countries, Germany, Great Britain,
Benelux region, North America and Russia.
Successful FINN CRISP is a
combination of traditions and trends
FINN CRISP novelties – FINN CRISP
Garlic and FINN CRISP Roasted Onion - were launched in 2002 and they have been
extremely successful. The new thin crisp bread FINN CRISP Garlic was awarded
with the second prize in the product group of bread and baked products of
German HIT-Neue Produkte 2003. HIT-Neue Produkte is a substantial competion of
food novelties in which 850 selected representatives of German trade annually
nominate the best new food products of German markets.
- FINN CRISP is an ideal
combination of traditions and trends. Due to our strong baking experience and
deep knowledge of consumer needs we have been able to provide the markets new,
tasty products and at the same time respect the baking traditions. The latest
novelties under the FINN CRISP brand will be presented at Anuga, says Magnus
Johanson, Director of International Operations, from Vaasan & Vaasan.
For additional information,
please contact:
Vaasan & Vaasan Oy
Mr. Magnus Johanson, Director of International Operations
tel +358 (0) 204 46 111, mobile phone +358 (0)40-7156977
Vaasan & Vaasan Group is the biggest baking company in
the market area of Finland and Baltic States, one of the world's largest
producers of crispbread and an important Nordic bake-off producer. Vaasan &
Vaasan Group includes Vaasan & Vaasan Oy in Finland, AS Leibur in Estonia,
A/S Hanzas Maiznicas in Latvia, UAB Vilniaus Duona Plius in Lithuania and
Delice Scandinavica AB in Sweden. The company turnover in 2002 was EUR 260
million and the amount of personnel approximately 4 200.
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