01.07.2003
FINN CRISP Garlic won the second prize in German food competition

The new thin crisp bread FINN CRISP Garlic was awarded with the second prize in the product group of bread and baked products of German HIT-Neue Produkte 2003. HIT-Neue Produkte is a substantial competion of food novelties in which 850 selected representatives of German trade annually nominate the best new food products of German markets. The results of the contest were published in the latest review of Lebensmittel Praxis on the 1st of July.

FINN CRISP Garlic is a new thin crisp product  spiced with garlic. The latest FINN CRISP novelty products include also a thin crisp bread spiced with roasted onion. All FINN CRISP products are produced by Finnish Vaasan & Vaasan Oy which is the second largest crisp bread producer worldwide and the biggest producer of thin crisp bread.

FINN CRISP is globally well known bread brand due to worldwide export activities covering approximately 30 countries and 50 000 shops. FINN CRISP brand is originally established and launched in 1950´s. The most significant export markets are Nordic countries, Germany, Great Britain, Benelux region, North America and Russia.

”Our export to European countries as well as to other market areas has developed in an extremely positive way lately. The growing export trend along with the recognition from this competition show that consumers are truly pleased with FINN CRISP products. This will strengthen the high quality image which has been attached with FINN CRISP products already for years, says Magnus Johanson, Director of International Operations from Vaasan & Vaasan group.

For additional information, please contact:
Vaasan & Vaasan Oy
Magnus Johanson, Director, International Operations
mobile phone + 358 (0)40 7156977
www.vaasan.com

The Vaasan & Vaasan group is the leading bakery company in Finland and the Baltic countries, the world’s second biggest producer of crisp bread and a significant Nordic producer of frozen bake-off products.

Vaasan & Vaasan includes Vaasan & Vaasan Oy in Finland, AS Leibur in Estonia, A/S Hanzas Maiznicas in Latvia, UAB Vilniaus Duona Plius in Lithuania and Delice Scandinavica AB in Sweden. Vaasan & Vaasan Oy is owned by the EQT Scandinavia II capital fund.